Millum and Ferguson

Here I have identified the different types of facial expressions commonly used on the front covers of magazines as identified by Millum and Ferguson. I believe one of the facial expressions that will be best to use for my dominant image will be Chocolate Box as it is quite a natural smile that would work really well for a pop magazine. Chocolate Box means that the model is either fully smiling or half smiling with the lips together or slightly parted. The model is usually, also, making a eye contact with the audience forming a direct mode of address. This means that the audience are more likely to buy the magazine as a relationship has been formed between them and the magazine. The other facial expression that would be useful to use would be Super Smiler as it is a very excited facial expression that is easily associated with a pop magazine. Super Smiler means that the model will have a full face and a toothy smile which will very easily grab the attention of the audience, making them more likely to buy it. Another reason they might buy it is because the model will be making eye contact with the model - forming a direct mode of address.